Ethnicity Inc.

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Publication information:

Comaroff J. Comaroff J. 2009. Ethnicity Inc. Chicago: University of Chicago Press.

Abstract

In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity?